Introducing a concept
Protein that drinks like juice.
Not a thick shake. One sachet a day.
Reserve freeClear protein, electrolytes and creatine in one sachet: 30 g protein, 1,000 mg electrolytes, 3 g creatine and 0 g sugar (planned formula).
- Every dose listed
- 0 g sugar
- Free to reserve
Made for
- After training
- After knock-off
- The gym bag
- The crib room
- The ute
- Early starts
- Cold water
- One a day
Planned formula, per sachet
Four numbers. One sachet.
Every dose listed and no blends. These are the planned amounts, and they may change before launch.
See the planned labelPlanned formula. Final amounts are set after lab testing.
Founding prices
Pick your founding price.
Choose a tier, then tell us a little about you. Free to reserve: no payment, no card.
Founding prices, in Australian dollars. Free to reserve: no payment, no card.
- Free to reserve, no card
- Commits you to nothing
ConceptThis is a concept. Nothing is for sale yet. Reserving is free and commits you to nothing. If we make it, you get first access at this price. If we don't, we'll tell you.
You're on the founding list
What happens next
- In a few days we'll send one short email to check you're still keen.
- We're deciding whether to make Cold Pour. If we do, you get first access at your founding price before anyone else.
- If we don't make it, we'll tell you. You can unsubscribe at any time.
One sachet a day.
Tear, pour, shake. After training or after knock-off: whichever suits your day.
One sachet is the day's serve.
Into a bottle or a glass of cold water.
Then drink it like juice.
One sachet a day, not more. Made to drink cold.
Our standard
Nothing hidden.
What's in it, how much, and proof it matches the label.
Every dose listed
Protein, sodium, potassium, magnesium, creatine and sugar, each listed in grams or milligrams on the sachet and the box.
No blends
No proprietary blends and no hidden amounts. What's on the label is what's in the sachet.
Clear whey isolate
The protein is clear whey isolate, chosen so it mixes clear and light rather than thick and milky. Whey comes from milk.
Lab report for every batch (planned)
The plan from the first batch: every batch checked against its label by a lab, with the report published for each box.
Why we're making it
A protein you'd actually drink.
After a hot day or a hard session, a thick, milky shake is the last thing most people want. We wanted protein you'd actually drink: clear, cold, and done in one sachet, with electrolytes and creatine in the same pour.
Cold Pour is that idea. It's a concept for now, and the founding list decides whether we make it.
No catch.
Reserving costs nothing and commits you to nothing.
If we make Cold Pour, founding reservers get first access at the price they picked. If we don't, we'll tell you. Every email has an unsubscribe link.
Reserve freeIs Cold Pour real?
Not yet. Cold Pour is a concept we're testing before we decide whether to make it. The images are concept renders, and the formula is planned and may change.
When would it be ready?
We haven't set a date. We're deciding now whether to make it at all. If we go ahead, founding reservers hear first, with a date.
What does reserving mean?
You pick a tier and leave your details. It's free, there's no payment and no card, and it commits you to nothing. If we make it, you get first access at the price you picked. If we don't, we'll tell you.
Will the price change?
These are founding prices. If we make Cold Pour, founding reservers get first access at the price on the tier they picked.
What's in it?
The planned formula per sachet: 30 g protein from clear whey isolate, 1,000 mg electrolytes (sodium, potassium and magnesium), 3 g creatine monohydrate and 0 g sugar, in Watermelon, Lemon Lime or Passionfruit. One sachet a day, and not more than one. Whey comes from milk, so it won't suit anyone with a milk allergy. The full ingredient list would be on the pack.
Who's behind it?
A small team in Perth, WA. This concept test is run by Milman Maintenance Pty Ltd (ABN 17 658 811 771).
What happens to my details?
We use them only to run this test and to tell you whether we make it. They're stored with Klaviyo, our email service, and we never sell them. Unsubscribe from any email, or ask us to delete them at hello@coldpour.au. Read the privacy notice.
The planned label
- Protein
- 30 g Clear whey isolate
- Sodium
- ~500 mg
- Potassium
- ~400 mg
- Magnesium
- ~100 mg
- Creatine
- 3 g Creatine monohydrate
- Sugars
- 0 g
Formulated supplementary sports food. Not suitable for children under 15 years of age or pregnant women: should only be used under medical or dietetic supervision. Planned label, final after lab testing
Planned label, final after lab testing. Whey comes from milk. No other nutrition figures are set yet.